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Why your studio needs a brand kit

Updated: Nov 18, 2022

A brand kit is an essential tool for any small business - including your dance studio!

When you started your studio, one of the first big decisions you made was undoubtedly your studio name and logo. You chose studio colours and set your studio's mission and values. Basically you created your very own brand kit!

Now, in the age of digital marketing, your brand is more important than ever and - as any marketing professional will attest - consistency is not only the key to recognition but also to building trust and loyalty.

But if you aren't handling all of your own advertising, communication and marketing personally how can you ensure your brand is properly represented? Sure, you can send long, involved emails with font names and colour codes but an easier solution is a brand kit.

What is a brand kit?

A brand kit is a short, easily digestible guide to your brand’s visual identity. It's a resource containing information about your brand and how people should apply it holistically to maintain brand consistency. It should include the most business-critical visual assets and information, such as logos, approved colour palettes, typography styles, and other visual attributes.. Brand kits are usually shared as downloadable PDFs or print documents.

What is the purpose of a brand kit?

There are plenty of strategic reasons to build a brand kit. For one, as your business grows, you want to make sure your brand image and message don’t become diluted or misrepresented. That’s where a brand kit can help.

How do I get one?

We're glad you asked! The easiest way to create your brand kit is to take advantage of our Canva template which has been created specifically for dance studios.

For just $8, you get a 6-page fully-customisable Canva brand kit template including easy-to-follow instructions. Simply open the templates in Canva, switch in your studio colours, fonts and photos and you're good to go.

What do I do with it now?

Once you have your brand kit, make sure upload it to any shared folders your admin team has access to. You should also make sure any external stakeholders - such as your VA - also have access to your brand kit.


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