top of page

Top tips for Facebook ads that really work

Want to reach more potential students for your dance studio? Check out these tips for writing a great Facebook ad that will grab the reader's attention and encourage them to take action.

As a dance studio owner, we know you want to reach as many potential students as possible, and Facebook & Instagram ads can be a great way to do that. But simply creating an ad and setting up a campaign definitely isn't enough to fill your classes. You need to create an effective ad that grabs the attention of your dream client AND encourages them to take action. Here are our six top tips for writing a great Facebook ad for your dance studio.

Stay focused with one call to action.

Your ad needs to have a clear call to action. Without it, readers will see your ad but have no idea what to do next. Get them to take action by clearly outlining the next step. For example, "Register for our Free Trial Dance Class today!" or "Sign up now for Adult Ballet Class."

Get right to the point and keep it simple.

Grab attention with a headline that has impact. Come up with something that makes readers want to check out the rest of the ad. Keep the text of your ad concise and narrow it down to the pertinent details. You can elaborate and include more information on your landing/registration page.

Communicate the benefits.

What will your ideal client gain by clicking on your ad or taking the time to sign up for your program? Use your ad as an opportunity to highlight what makes your studio special. Will they gain poise and self-confidence? Will they build skills or improve technique? Will your workshop or class increase social interactions and create friendships? Remember to focus on the benefit to the client rather than just listing your classes.

Think about who you're targeting.

With Facebook & Instagram advertising, it's not so much about reaching the most people as it is reaching the right people. You need to reach people who are curious about your studio and receptive to your message. Every ad you run should target your specific location and demographic. Choose your studio's town, the radius around that town, and a demographic (gender, age, etc.). Target women since they're usually the decision-makers when it comes to workshops, classes, and birthday parties. Need a hand pinpointing your ideal client? Click here to download our FREE Audience Persona Workbook.

Make a statement with beautiful imagery.

Choose pictures that convey your message without having to say a word. Use high-quality pictures from your studio featuring happy dancers. If you are trying to fill holiday workshops, use images from prior events that show the fun you're creating in your studio. If you're building your competitive program, show polished, experienced dancers with impeccable technique.

Get the camera rolling.

If images are great, video is excellent! For dance studio owners hoping to make an impact through Facebook & Instagram ads, venturing into video is an absolute must. Visual content outperforms all other formats on Facebook and Instagram, and recent algorithmic updates increasingly favor video and image-based posts in users' news feeds. Give your ads the best chance for success by experimenting with short-form video content.

Writing a great ad doesn't have to be a difficult process, but it does take a little bit of time and planning. By following these steps, you'll be able to construct an ad that will connect you with potential students and help you grow your business. Remember, a successful ad needs to have a clear call to action, communicate the benefits, and be visually appealing. With a little effort, you'll be able to create an ad that grabs the reader's attention and encourages them to take action.


bottom of page