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Eight ideas for building your studio community

Building a strong community within your studio is essential for success. It leads to increased student retention, positive word-of-mouth, and a more enjoyable and fulfilling environment for all.

As a dance studio owner, you know the cultivation of a strong and cohesive community within the studio is vital for your success. A sense of community not only increases student retention and fosters positive word-of-mouth, but also creates an enjoyable and fulfilling environment for everyone.

One of the most compelling reasons to build a strong community within a dance studio is the positive effect it has on student retention. When dancers feel that they are part of something larger than themselves, they're more likely to remain committed to their training and continue to improve as dancers. Additionally, when dancers have a sense of camaraderie with their peers, the experience of taking classes becomes more enjoyable, which further contributes to retention.

Another key benefit of building a strong community within a dance studio is the power of positive word-of-mouth. When students feel invested in the community and have a sense of belonging, they are more likely to recommend the studio to their friends and family. This can lead to an influx of new students and an increase in revenue for the studio.

So, how can you go about building a strong community within a dance studio? One effective approach is to host community events. These events can include social gatherings, such as potlucks or game nights, or showcases where students can display their talents to friends and family. These events provide opportunities for students to connect with one another outside of the classroom, which can foster a sense of community and belonging.

Another strategy for building community is to create an online platform, such as a closed group on social media, where students can communicate with one another. This can be an effective way to keep students informed about studio events and news, and to create a sense of connection among students.

Ideas for building your community
  1. Hosting workshops or master classes with guest instructors: Inviting well-known dancers or choreographers to lead workshops or master classes can not only provide a unique learning experience for students, but also create a sense of excitement and community within the studio.

  2. Organising performance opportunities: Offering students the opportunity to perform in a showcase or recital can not only boost their confidence and improve their skills, but also bring the community together to celebrate and support one another.

  3. Studio retreats: Planning a weekend retreat for students and teachers can provide an opportunity for bonding and team building, and can also give students the chance to train and learn from other instructors in a different setting.

  4. Collaborative projects: Encouraging students to collaborate on choreography or other projects can foster a sense of teamwork and community within the studio.

  5. Volunteer opportunities: Encouraging students to volunteer in the community together, such as performing at a local charity event or nursing home, can create a sense of purpose and shared experience within the studio.

  6. Studio mentorship program: Setting up a mentorship program where experienced students can work with and mentor new students can create a sense of community and belonging for all students.

  7. Social events: Organising social events such as game nights, potlucks, or movie nights can provide a casual and fun way for students to connect with one another and build relationships outside of the classroom setting.

  8. Online community: Creating an online community through a closed group on social media or an app such as Band where students can connect and communicate with one another can foster a sense of connection and belonging among students.


One of my favourite community building events is Bring a Friend which doubles as a fantastic student attraction tool!

But while we all know the benefits of Bring a Friend, planning and promoting studio events takes up valuable time that can be hard to come by for busy studio owners.

Enter our Best Ever Bring a Friend Bundle - the ONLY resource you'll need to plan and promote your next Bring a Friend event. Click here to find out more and get yours today.


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