A blog doesn’t have to be complex! It is all about creating new content and could even attract new students.
So do you really need a blog on your studio website? In short the answer is a resounding yes! But before you freak out, adding a blog to your studio website doesn't need to be complicated and you definitely don't need to post every day!!
You're the expert
Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. A blog on your studio website gives you an opportunity to show what you know and showcase your studio and staff. Updating it regularly (twice a month is a great start) also shows you're engaged with your studio and the broader industry.
Improve your SEO ranking
A well-written blog that is updated regularly can boost your site's search engine ranking meaning you'll pop-up more often when potential clients are searching local dance studios. Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#ballet #jazz #tap) throughout your posts to reach more people, and help visitors search for relevant content.
Let your studio shine
Blogging gives your site a voice, so let your studio’s personality and values shine through. Choose a great image to feature in your post or add a video for extra engagement.
Our top tips
Try to come up with a simple blogging schedule you can stick to.
All posts should be 250-500 words and contain at least one image.
Your blog should be on your website and not on another website.
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